Paragon One / Extern

The Work

In Fall of 2022, Glassdoor launched a massive integrated marketing campaign to increase brand awareness and brand sentiment amongst our target users. The brand team came together to concept and brainstorm together, ultimately pitching multiple approaches to sharing the value of the Glassdoor app. This final concept revolved around a tentpole video asset that we could cut into smaller, more targeted chunks that could run all through the fall and winter and into 2023.